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What are the best practices for introducing roadmapping as a product management practice in a transforming organization that is new to product practices and mindset, and how can you ensure that different teams stay consistent with the formats or frameworks used, while still allowing for flexibility and innovation?

In context of an organization undergoing business transformation, managing exiting products and product portfolios with a product approach rather than project based approach.

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8 Answers
  1. Aindra Misra
    Aindra Misra

    BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X • 1y

    It should be an iterative process and start off with creating a product mindset before enforcing roadmapping process to your company/team. Here are the steps, I would recommend: Create awareness about Product roadmapping and benefits - Hold awareness sessions and mandatory trainings for the PM team and build a product mindset Create a lightweight and flexible roadmapping process to begin with as a phase 1. Enable PMs to drive the roadmap and share it widely. Guide them on how to do it Start shar ...Read More

    1,527 Views
  2. Derek Ferguson
    Derek Ferguson

    GitLab Group Product Manager • 2y

    I think that the answer to this is: it depends. The specifics of how you go about introducing roadmapping, promote a product-based mindset, and establishing a consistent strategy for educating teams on product practices is going to depend on your organization, your industry, your leadership, and your customers. There are a lot of different strategies and frameworks out there that you can decide to adopt for your organization. However, I do think that there are some things that could be called "b ...Read More

    1,397 Views
  3. Julie Lam
    Julie Lam

    Zoom Head of Product Operations • 2y

    One best practice Product Management team should institute is a Product Strategy with details on how each Product team will execute against the strategy. This will allow the product teams to align their roadmaps to the strategy. Products teams should also interlock with Sales team to ensure their roadmaps also meet customer demands.

    858 Views
  4. Sean Falconer
    Sean Falconer

    Confluent Senior Director of Product, AI Products and Strategy • 2mo

    Start with the why, not the template. In organizations new to product, roadmaps often get mistaken for delivery schedules or feature lists. Reframe them as a way to communicate priorities, bets, and direction, anchored in outcomes. Before introducing any format, align teams on what they’re trying to achieve and how success is measured otherwise you’ll get consistency in structure but not in thinking. Then take a product approach to rolling it out. Ask: what’s the MVP roadmap for this organizatio ...Read More

    370 Views
  5. Mike Arcuri
    Mike Arcuri

    Meta Director of Product - Horizon Worlds Platform & Creation Tools | Formerly Microsoft, Photobucket, 5 start-ups • 2y

    There’s already a planning process in your company, it's just likely a poorly defined/understood one with a lot of downsides. You might start by doing a learning/listening tour, identifying and aligning team members on the current pain points with planning/lack of planning.  Then you can explain the reasons why change is desirable, the goals of changing the process, then the new process itself. When you're ready and have some support/buy-in to adopt a new process: Be sure to define the roles ind ...Read More

    726 Views
  6. James Heimbuck
    James Heimbuck

    ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid • 1y

    It sounds like the question may be more about how do we empower our teams to work on outcomes than product roadmaps, a spicy one for sure!I would not worry about each team using a specific template for how to present a roadmap expect when you need to present it to internal stakeholders and then would focus on a few high level things. What problem do you want to solve and what business goal does it impact? Who is the customer this is for? What is the expected impact and timeframe it will be achie ...Read More

    537 Views
  7. Ashka Vakil
    Ashka Vakil

    strongDM Sr. Director, Product Management • 2y

    Transforming an organization, especially one new to product practices, requires a thoughtful approach to introducing roadmapping. It requires bringing all functions together and sharing how it helps with overall alignment across the company. Here are some best practices to ensure a smooth transition for an organization that is introducing roadmapping as a tool. 1. Keep it Simple: Build a really simple roadmap that showcases value and builds momentum. Use a roadmap format that outlines key initia ...Read More

    417 Views
  8. Pavan Kumar
    Pavan Kumar

    Gainsight Director, Product Management | Formerly Cisco • 1y

    To introduce roadmapping in a team new to product practices can be tricky especially when the team has not yet experienced the importance of iterative planning and value delivery. You can confidently take the following approach to align your team with the roadmap planning collaboratively while you transition the organisation to adopt a product first mindset. Start with some training and explain why roadmapping is valuable, emphasising how it aligns teams and keeps everyone focused on common goal ...Read More

    408 Views

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