Where do ideas for new features come from? How do you decide which ones to build?

Question

Kie Watanabe · Accepted Answer

This is a two-part question. Let me first articulate how I like coming up with ideas for new opportunities, followed by how I like to make decisions about what to build. ...

Shahid Hussain · Answer

Prioritise with respect to the key goal that is important to the org -- but balance with your estimation of what you think can land. That sounds simple, but in large matr...

Charat Maheshwari · Answer

Ideas for new features come from everywhere: Usage data/analytics and insights, design & user research, executive vision or business needs, competitive/industry analy...

Brandon Green · Answer

Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few q...

Paresh Vakhariya · Answer

New ideas can come from various sources:Customer and end User feedback Metrics and usage data. Metrics movers: ideas that will make a dent on you metrics Market research,...

Richard Shum · Answer

Ideas can come from many places. They include customer feedback calls, customer troubleshooting sessions, customer submitted ideas (at Splunk, we have an idea submission ...

Saikat Paul · Answer

The easy answer is ideas come from everywhere—customers, sales, internal teams, data, market trends, a founder's morning shower epiphany, etc. In reality, what matters mo...

Abhiroop Basu · Answer

One thing I've never had an issue on is coming up with features for a product. If you're ever bereft of ideas, simply go and speak to a customer and they'll provide a doz...

Derek Ferguson · Answer

New ideas can come from anywhere, but the best ones usually emerge from those who truly understand the challenges within a specific space and are constantly listening to ...

Abhiroop Basu · Answer

A single customer conversation will enable you to generate a product roadmap for the next 1 year.While looking at competitors, speaking to thought leaders and industry ex...

Aleks Bass · Answer

Generating ideas for new features is an ongoing process that draws from various sources. These sources include customer feedback, market research, internal brainstorming,...

Sean Falconer · Answer

It’s a big question, and there’s no single answer but in my career the common thread is immersion.Early in my career at Google, I went through ~600 support tickets and gr...

Sheila Hara · Answer

Ideas for new features can come from a multitude of sources, and deciding which ones to build involves a thoughtful process of evaluation and prioritization. Here’s how w...

Preethy Vaidyanathan · Answer

Product team should have the ability to collect idea inputs. Idea generation can come from everywhere including Customers (both existing and potential) Internal teams (pr...

Srinivas Krishnamurti · Answer

New ideas can come from anywhere and I would contend that you want to create an org culture where this is true. Your sales team has daily conversations with prospects and...

Anton Kravchenko · Answer

Ideas for new features come from various sources, including customer feedback, market research, internal brainstorming sessions, competitor analysis, and emerging technol...

Lisa Dziuba · Answer

As a PMM lead, I usually get feature ideas as a subproduct of my research & daily work. But if extracted, the best ways to discover what we need to build next come fr...