Asesso Health Inc Chief Product Officer • 1y
Great question. The only certainty in forecasting is that it will be wrong. The question is to what degree? And how can you reduce the variance? Forecast is an estimate. There are 2 approaches to estimating the demand for your product. I recommend using both, and then to perform checks and balances, using the 2 methods. Top Down (Entrepreneurial method) - If you are a category-defining business, you are creating new markets. Evaluate what products are customers currently using and how does your ...Read More
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