Product Strategy
1 Answer
Melissa Ushakov
GitLab Group Manager, Product Management • September 1
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective because it encourages product managers to focus on problems, not solutions. You can read more about how we use this framework at ......Read More
438 Views
5 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
I generally believe product strategies should be evaluated more frequently the earlier a product is in its lifecycle. A zero-to-one team I worked closely with found the right pace to be testing a new direction & goals every month or so, whereas a scaled team I led had sufficient visibility to est......Read More
535 Views
5 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 24
I think of this in two ways best conveyed through a sports metaphor: learning new plays I can add to my playbook, and building reps so that I can figure out what the right play is for a given scenario. For the first, I enjoy reading about strategy – lots of Stratechery, various strategy books, ......Read More
428 Views
2 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
I generally don't believe in investing in differentiation for differentiation's sake – if the feature doesn't solve a core customer need then I'd have a hard time prioritizing it over a feature that does simply for the purpose of checking a box on a table unless there's a strong belief (preferabl......Read More
513 Views
3 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
A product that is working well for its users will show strong user retention metrics and very positive qualitative feedback from users. If you're retaining the vast majority of your current userbase with some signs of user-driven growth or upsell activity, your core product is probably on solid g......Read More
477 Views
3 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
This sounds to me like your sales team doesn't believe the target market is big enough and/or the right market. It's hard to believe in a product strategy unless you agree on who it's for, so the first thing I'd do here is to get everyone aligned on who you're building for & why, and then articul......Read More
518 Views
4 Answers
Wade G. Morgan
Airtable Product Strategy & Operations • February 17
For us, product strategy stems from company strategy, so it's first important to have a firm grasp on where the company strategy is headed holistacally, and why. Additionally, we serve as a partner function for the entire ProdDev org, so rather than owning a specific segment of the product, we're......Read More
1273 Views
4 Answers
Wade G. Morgan
Airtable Product Strategy & Operations • February 17
Our mission as a team is to clarify & accelerate the product roadmap. For us, clarification means a couple things: 1. Do we know what we aspire to invest in over the next quarter, half year, or FY? 2. Have we clarified our decision / prioritization framework of what causes an initiativ......Read More
1242 Views
6 Answers
Brandon Green
Buffer Staff Product Manager • August 17
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
1168 Views
1 Answer
Orit Golowinski
Jit.io VP of Product Management • August 2
At GitLab, we adopted a systematic framework called the 'Opportunity Canvas' to generate and evaluate new product ideas. For the Opportunity Canvas, we engaged in customer interviews to validate the problem. Through these interviews, we sought to understand customer pain points, identify target p......Read More
468 Views