Product Management
Product Strategy
Product Strategy
Atlassian Director | Senior Principal PM, Teamwork Collection • Apr 23
A successful product strategy shows clear signals: target customers adopt faster, stay longer, and pay more, while your team executes with increasing confidence toward a ...
518 Views
Salesforce Senior Director of Product Management • 1y
Here is my simplified formula to protect the strategy:Product Strategy Protection = (Clear Communication + Sales Enablement + Data-Driven Decision Making + Collaboration)...
942 Views
Gainsight Director, Product Management • 7mo
All internal leaders and cross functional leaders - Sales, Marketing, Engineering and external stakeholders like strategic customers would need to be aligned on the stra...
575 Views
Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y
To defend your position, work on:Strengthen your existing competitive advantage. If you are not very clear on what are the sources of your current competitive advantage, ...
190 Views
GitLab Group Product Manager • 1mo
Retention feels like it should be a simple metric, but it's actually one of the more strategic problems you'll work on. A lot of retention frameworks give you a useful st...
339 Views
Openly Director, Product & Design • 2y
Step one (Do not skip this step!): Make sure you understand the company (or division) strategy that your leadership team is accountable for. If it's vague, push for clari...
1322 Views
GitLab Group Product Manager • 1mo
Both. But the second one is what separates good PMs from great ones.Every organization has a planning cadence… annual planning, quarterly OKRs, six-month roadmaps, whatev...
349 Views
Salesforce Senior Director of Product Management • 1y
In my world (B2B AI driven product) we revisit our strategy every 3-6 months and make adjustment based on new learning from customers, sales team, market research and pro...
674 Views
Dovetail Product • 1y
I would encourage you to refrain from overly focusing on your competitors. You can drive yourself and your team crazy tracking all the new features your competitors are s...
1774 Views
Barracuda Sr. Director, Product Management • 2y
If your company doesn't currently have a formal product strategy, developing one is a crucial step towards ensuring that your product development efforts are aligned with...
1236 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 2y
In managing the risks and challenges associated with introducing new product innovations, I adopt a proactive approach. I assess risks in advance and develop mitigation p...
1471 Views
Gainsight Director, Product Management | Formerly Cisco • 1mo
Breakthrough ideas don’t come from brainstorming sessions. They come from seeing what others overlook and connecting the dots early.In practice, they emerge from a combin...
368 Views
Gainsight Director, Product Management | Formerly Cisco • 1mo
There’s no fixed ratio - it should evolve with product maturity. The best teams intentionally balance big bets and incremental improvements based on where the product is ...
394 Views
Gainsight Director, Product Management | Formerly Cisco • 1mo
Data-driven decisions, for me, are about combining data, context, and judgment - not just relying on dashboards.Start with a clear question or hypothesisWhat decision am ...
363 Views
Gainsight Director, Product Management • 1y
1. Lack of Customer Focus:Confusing customer wants with needs:Product managers may focus on features customers request rather than understanding the underlying nee...
517 Views
Gainsight Director, Product Management | Formerly Cisco • 1mo
Generate ideas widely using customer and data signals, but evaluate them ruthlessly on impact, risk, and strategic fit before investing. I use a combination of structured...
350 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
Innovation is a collaborative exercise between PM, Design and Engineering.Engineering:Engineers assess the tech feasibility of new ideas and concepts. They might create p...
1242 Views
How do you do customer discovery, and what is the hardest thing for you about it?
How do you go about figuring out what the most impactful problems are for you to solve for your customers? How do you validate that they are really problems and how many users have those problems?
Gainsight Director, Product Management | Formerly Cisco • 1mo
Customer discovery, for me, is about separating what customers say from what actually drives behavior, friction, and willingness to change. The goal is not just to collec...
366 Views
Gainsight Director, Product Management | Formerly Cisco • 1mo
Engineering and design are not execution functions in innovation - they are co-creators who shape the idea, not just build it.Design: problem framing and desirabilityBrin...
338 Views
Optimizely Chief Product Officer • 2y
The answer really depends on the size and scope of the idea. Making a case for a big idea is a mix of storytelling and hard facts. Here's my approach
Start with the St...
1766 Views
Patreon Product Leader • 4y
A product that is working well for its users will show strong user retention metrics and very positive qualitative feedback from users. If you're retaining the vast major...
1551 Views
AlphaSense SVP, Product and Design • 1y
Product vision is one of those amorphous concepts that everyone asks for, but never seems defined well enough for the team at large. In a high growth company, especially ...
4071 Views
Dovetail Product • 1y
New ideas can come from anywhere and I would contend that you want to create an org culture where this is true. Your sales team has daily conversations with prospects and...
1154 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for...
2185 Views
PayPal Senior Director of Product Management AI Platform • 5mo
Your message should lead with the outcome, not we shipped a thing.Problem-first messaging: "You told us [X] was painful. Here's what we built." Anchor every release to cu...
1563 Views
Salesforce Senior Director of Product Management • 3mo
The products I admire most are the ones that don't just solve a problem — they fundamentally redefine how you work and make you question why you ever did it the old way. ...
704 Views
Meta Senior Director of Product Management • 11mo
The product vision serves as a decision-making filter for daily choices. Teams use it to: 1) prioritize new requirements that arise from technology shifts, business needs...
499 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y
I like to start by understanding the historical context and how teams arrived at where they are. What decisions were made and why. What worked well and what didn't go acc...
789 Views
BILL VP of Product, Product Platform • 5mo
This is one of the most critical steps in the product vision process. Defining what to research sets the course for the whole project - since the fact base is the basis f...
370 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
Here are the main questions I ask:Who are we?What is our mission?Why does this mission matter now?Who do we serve? Who are our Personas? and What Value do we give them?Wh...
361 Views
Oracle Director of Product Management • 2y
Something that has helped me in the past is to work with my team to come up with ideas for the vision statement. Write down everything that matters to your product/produc...
511 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
This depends on your role and power in the org. If you have a long tenure and are respected internally, you can write it, pitch it, and sell it as the new vision.If you'r...
375 Views
Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y
Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strat...
2145 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
I'm recently updating our vision. I believe you should look at it at least once a year - especially right now during the AI revolution. In the past, I've relied on a majo...
384 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
When engineering resources are minimal, I really tend to follow the money or follow the vision. The work we're doing has to either provide immediate customer value that c...
398 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
My answer to product strategy depends on where I am in the role. If I'm new to a role, I tend to look at the existing product strategy and determine what's working and wh...
494 Views
BILL VP of Product, Product Platform • 5mo
Most product visions that I work on take 8-12 weeks.
I plan 12 weeks for product visions that are on a 3-year time horizon and need a good amount of new generated resear...
402 Views
HiredScore Head of Product Marketing • 3y
The product vision should reflect the needs of the customer, the current market, and the longterm strategy. I often see companies so myopically focused on their shortterm...
268 Views
Matterport VP of Product • 1y
Key steps to plan external releases and to make them successful: align on cadence, release themes and map features and outcomes to releases. Align on cadence: Start by un...
606 Views
Meta Senior Director of Product Management • 11mo
A product vision statement defines the long-term goal and direction of a product. It’s where the product aims to be in the future, independent of the current state or com...
464 Views
Meta Product Leadership - Ads, Commerce & AI | Formerly Stripe, Flipkart, Yahoo • 4y
This is a question that is close to my heart and I love to see folks transition from Product Owners to Stellar PMs. Taking a step back, I truly love to see people become ...
1529 Views
Principal Product Management, AI/ML • 1y
With product vision, we need to carefully tread the line between making it too generic/vague or too technical. Other things to consider are - it should clarify what impac...
254 Views
Google Group Product Manager, Android • 2y
If you know that customers are not willing to adopt your solution, that's a bad spot to be in.Re-evaluate what led you to the decision to build & when to do it. Was t...
5120 Views
GitLab Group Manager, Product Management • 2y
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective be...
1219 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 1y
Your product strategy should not be based around trends, but it should be flexible to leverage accelerators like AI. (Side note: IMHO Web3/Blockchain hasn't delivered on ...
721 Views
How do you go about product integrations
With the ever increasing amount of SaaS software's out there, offering integrations is key to helping customers adopt our product. Now at what point does it become beneficial to stop developing this in-house and use a 3rd party. We're considering an iPaaS for our platform and I want to know why would it not make sense to do so maybe
Unity Principal Product Strategy • 1y
If you haven’t already, it’s helpful to start with the context of the question: “How do you define a mature product?”In today’s fragmented software landscape, having a st...
1299 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
Some ideas for staying up to date:Company events:Understand company strategy to know where the industry is goingCompetitor trendsTech Blogs:TechCrunchOr based on your ind...
850 Views
Oracle Director of Product Management • 2y
I wouldn't think so. Your vision isn't something that's measurable or track-able in the near time, and hence user testing is hard. Its more likely to want to validate the...
383 Views
How do I break into an entry-level strategy role?
My previous roles have been as a product designer for early-stage startups, but I am itching to break into the strategy realm. I have the business intuition and creative thinking to bring to a team willing to see my potential!
PayPal VP, Product | Formerly Apple, Automattic, Deloitte • 1y
Business intuition and creative thinking are only part of the expectations for junior strategy candidates.Analytical rigor is typically table stakes for these types of ro...
620 Views
Barracuda Sr. Director, Product Management • 2y
Building internal confidence in a product strategy is crucial for securing the support and alignment of various stakeholders within the company. Here’s how we approach re...
583 Views