Product Strategy

6 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
A product that is working well for its users will show strong user retention metrics and very positive qualitative feedback from users. If you're retaining the vast majority of your current userbase with some signs of user-driven growth or upsell activity, your core product is probably on solid g......Read More
737 Views
5 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
The more differentiated & sticky your core value proposition is, the less you'll need to worry about market trends, as you'll have more and more of a market all to yourself. Make this your goal. Few companies find themselves in that position. For the rest, market trends give us a better sense of......Read More
802 Views
4 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
The only stakeholder that must have buy-in for your product strategy is the one accountable for the results of your org or area. That may be a C-level exec or VP or GM or a discipline lead. Once they believe in the strategy as the best path to hit their goals for the business, what remains is lar......Read More
714 Views
3 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerAugust 16
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More
1041 Views
2 Answers
Melissa Ushakov
Melissa Ushakov
GitLab Group Manager, Product ManagementAugust 31
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective because it encourages product managers to focus on problems, not solutions. You can read more about how we use this framework at ......Read More
690 Views
3 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
I generally don't believe in investing in differentiation for differentiation's sake – if the feature doesn't solve a core customer need then I'd have a hard time prioritizing it over a feature that does simply for the purpose of checking a box on a table unless there's a strong belief (preferabl......Read More
686 Views
6 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 22
I generally believe product strategies should be evaluated more frequently the earlier a product is in its lifecycle. A zero-to-one team I worked closely with found the right pace to be testing a new direction & goals every month or so, whereas a scaled team I led had sufficient visibility to est......Read More
752 Views
5 Answers
Wade G. Morgan
Wade G. Morgan
Airtable Product Strategy & OperationsFebruary 16
This is a natural question and I would specify the question a bit to say "how do we validate that our product strategy is the right one for us?"  Might seem like a small delineation, but the truth is, no one strategy is right for every company or product. What works amazingly for one company cou......Read More
1800 Views
3 Answers
Sandeep Rajan
Sandeep Rajan
Patreon Product Lead, Member ExperienceFebruary 23
What I've enjoyed about being in tech is entire industry lifecycles happen within a few years because the pace of innovation is so fast: you can identify new customer problems, build innovative solutions, and scale entire businesses that transform a given market – all within a year or two. This i......Read More
710 Views
4 Answers
Vasanth Arunachalam
Vasanth Arunachalam
Meta Director, Technical Program ManagementAugust 10
I’m assuming the question is about setting a ‘team’ vision/mission and one doesn’t exist yet. The mission statement is the “What” and the vision statement is an ambitious future state of what the world might look like when you accomplish your mission. A crisp vision/mission statement serves as a......Read More
1870 Views