How do you choose between use case messaging vs persona based messaging?
2 Answers
Salesforce Senior Director of Product Marketing • 1y
I develop messaging using a Jobs To Be Done (JTBD) framework. These can be considered use cases but the process is simplified by the jobs mapping to the persona who will ...
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Anthropic Product Marketing • 1y
I don’t think of this as an either-or situation. Instead, I’d think about the hierarchy of your message where both use case messaging and persona-based messaging are impo...
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