How do you choose between use case messaging vs persona based messaging?
1 Answer
Andy Schumeister
Mutiny Head of Product Marketing • July 12
I don’t think of this as an either-or situation. Instead, I’d think about the hierarchy of your message where both use case messaging and persona-based messaging are important.
While everyone approaches messaging differently, I like to lead with personas and have found it helpful to understand the following questions:
Who are we targeting?
What do they care about?
What are their challenges?
What do we want our audience to believe?
What action do we want them to take?
From there, you can develop use case messaging that will resonate with your key personas.
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