How do you choose between use case messaging vs persona based messaging?
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Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?If you were building a PMM team from the ground up, e.g. in a startup, which responsibilities would you want to own vs what would you expect the PM team to manage?How do you as a product marketer create brand messaging that appeals to three highly distinct segments?What's a frugal yet effective way to test messaging for various personas when you are a 1-2 member PMM team at a young startup? How do you consider messaging hierarchy in the messaging of the product?What has been the most useful mechanism you have used to test messaging and determine the best message?