Any tips for recruiting good enterprise decision maker interviewees for persona interviews? Where do you hunt? Do you compensate them?
5 Answers
Scribe VP of Product Marketing • 1y
For interviews: UserInterviews (compensation is built into the price) Respondent.io (compensation is built into the price) AlphaSights (compensation is built into the pr...
2204 Views
Indeed Director of Product Marketing • 3y
I love this question. I've done this in a really scrappy way at a start-up and then approached this with significant budgets at a larger company. The scrappy way was to i...
1387 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
If you have budget, definitely go with a specialty firm whose expertise is paneling the right mix of enterprise decision makers who may or may not be current customers an...
535 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
A few tips to get to the right decision makers: Look in your own database and reach out! Existing customers, as long as they're happy with you, are generally low-hanging...
486 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Compensation will depend based on the size of the organization and their role. For example, a Director of Product at a 25 person company will be a lot easier to get a hol...
272 Views