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Any tips for recruiting good enterprise decision maker interviewees for persona interviews? Where do you hunt? Do you compensate them?
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Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • January 16
How do you convince your company that it's worth the time to invest in researching and making buyer personas?
What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?
What is your rule of thumb for when to rely on industry-specific reports for insights on your market versus conducting your own research in-house?
What approach do you take to build internal consensus among stakeholders when you have limited data to prove/disprove an idea?