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What creative ideas have you come up with for product launches that are terrible and/or really dull?

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3 Answers
Launch Channels Launch Strategy
  1. Kelsey Nelson
    Kelsey Nelson

    Wiz Senior Director Product Marketing • 2y

    One framework I really like in great/creative launch storytelling -- and just overall storytelling -- is starting with the end goal in mind: What do you want people who interact with this launch to Know, Believe or Do? Once you've determined that goal, here's where you can have some fun with how you bring this to life. For example, a feature on JIT provisioning might be very cool in the access management space, but less (immediately) exciting for a marketing use case. But the goal is for custome ...Read More

    2,687 Views
  2. Courtney Craig
    Courtney Craig

    Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y

    First of all, if it's really dull and doesn't add value - don't market it! It's ok to not market every single feature launch. Develop a tiering system or criteria for when you put effort into marketing a feature launch. You don't want to burn out your audience on features that are small. Save a collection of small features for a larger launch centered around a common theme at a later date. If it's a developer-facing product/feature - hack days or dev workshops! If it's a feature that's hard to e ...Read More

    2,099 Views
  3. Reshma Iyer
    Reshma Iyer

    Grow Progress VP Marketing • 2y

    I think having an "outside in" voice can make things a little exciting for e.g. devrel and dev influencers can make things more engaging.

    519 Views

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