What creative ideas have you come up with for product launches that are terrible and/or really dull?

First of all, if it's really dull and doesn't add value - don't market it! It's ok to not market every single feature launch. Develop a tiering system or criteria for whe...

One framework I really like in great/creative launch storytelling -- and just overall storytelling -- is starting with the end goal in mind: What do you want people who i...

I think having an "outside in" voice can make things a little exciting for e.g. devrel and dev influencers can make things more engaging.