As a b2c product marketer, how best move into SAAS industry/b2b?
2 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
You already are a marketer, which is a good starting point. Key differences: In B2C, you are focused on users. In B2B, you also need to think about accounts: That means...
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Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startups • 4y
People often say that you can get into organizations by either function or domain. If you haven’t been in SaaS before, get into a SaaS company through your functional exp...
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