Samsara Former Sr. Director | Head Of Product & Partner Marketing • 6y
You already are a marketer, which is a good starting point. Key differences: In B2C, you are focused on users. In B2B, you also need to think about accounts: That means you are moving from a “a buyer” to “ a committee of buyers” for your product. That means additional personas, objections, processes and challenge. In B2C, marketing could directly result in revenue. In B2B, you will have a sophisticated sales team to generate revenue. In B2C, sales cycles can be short. In B2B, they typically t ...Read More
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