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How can I effectively answer "tell me a time when you launched a new product/feature" if you are new to PMM and have never actually done that?

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4 Answers
Product Marketing Career Path
  1. Ryan Van Wagoner
    Ryan Van Wagoner

    Forethought Senior Director, Head of Marketing • 4y

    What the interviewer really wants to know by asking this question is how you would handle a product launch, and you don't need direct experience to ace this question. You DO, however, need to do your homework and genuinely understand the launch process. I would highly recommend talking with several other PMMs (either at your company or elsewhere) to hear various points of view on what it's like to launch a product, and make sure you have a detailed answer prepared on what *you* would do if you w ...Read More

    509 Views
  2. Josh Bean
    Josh Bean

    webAI Head of Marketing • 4y

    Find a way to get the experience. For example, launch a personal blog or Medium. Put together a plan to socialize it to your network. Alternatively you could hit up folks on product hunt who would definitely be open to someone who's willing to assist on a launch in exchange for experience. 

    If that's not an option, switch the question around. "I haven't had an opportunity to do this yet, but I've thought a lot about my approach. Here's what a launch would look like."

    810 Views
  3. Leandro Margulis
    Leandro Margulis

    Prove Head of Product • 4y

    Have you help others launched products or features and you can talk about what exactly you did in that process? Or have you launched any type of campaign, event, etc where you can showcase the skills that are transferable to a product launch that you can talk about? A lot of the skills needed to launch products are transferable from other disciplines.

    1,052 Views
  4. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    This is a standard Product Marketing interview question, so you should think through your story in advance. For cadidates who don't have this experience yet, I have been impressed by two different types of answers: Describe how you would: A hiring manager should really be looking to evaluate how you approach and think about product introductions. If you don't have one of those in your background, you can still demonstrate your understanding of the process and desired outcomes. To really knock th ...Read More

    306 Views

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