How can I effectively answer "tell me a time when you launched a new product/feature" if you are new to PMM and have never actually done that?

What the interviewer really wants to know by asking this question is how you would handle a product launch, and you don't need direct experience to ace this question. You...

Find a way to get the experience. For example, launch a personal blog or Medium. Put together a plan to socialize it to your network. Alternatively you could hit up folks...

Have you help others launched products or features and you can talk about what exactly you did in that process? Or have you launched any type of campaign, event, etc wher...

This is a standard Product Marketing interview question, so you should think through your story in advance. For cadidates who don't have this experience yet, I have been ...