At what point do you consider competitive information in your messaging?
5 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
You need to consider competition before you even start your messaging. For me, messaging should build off of positioning and a strong positioning statement should encapsu...
1150 Views
Rimsys Regulatory Management Software VP of Marketing • 5y
I think there are two ways to look at this. One is differentiation. What, specifically, does your product or company do that's different from other/existing solutions. Th...
905 Views
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Chewy Senior Director, Head of Global Marketing • 6y
It all depends on your intent, your market and your business operational setup. With regards to intent, you can use competitive information to inform your unique and diff...
1626 Views
Glassdoor Director, Product Marketing • 5y
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear wh...
698 Views
CData Software Chief Marketing Officer • 4y
Check out my answer above on how to weave competitive into your messaging. Whether your working on messaging for a company, product, GTM motion, campaign, etc.. I think ...
363 Views
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