At what point do you consider competitive information in your messaging?
5 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
You need to consider competition before you even start your messaging. For me, messaging should build off of positioning and a strong positioning statement should encapsu...
1148 Views
Rimsys Regulatory Management Software VP of Marketing • 5y
I think there are two ways to look at this. One is differentiation. What, specifically, does your product or company do that's different from other/existing solutions. Th...
902 Views
Upcoming Event
Mastering Market Research
Splunk
Chewy Senior Director, Head of Global Marketing • 6y
It all depends on your intent, your market and your business operational setup. With regards to intent, you can use competitive information to inform your unique and diff...
1622 Views
Glassdoor Director, Product Marketing • 4y
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear wh...
697 Views
CData Software Chief Marketing Officer • 4y
Check out my answer above on how to weave competitive into your messaging. Whether your working on messaging for a company, product, GTM motion, campaign, etc.. I think ...
362 Views
Related Questions
How do you build messaging for an audience that has historically used a competitor's product? Is this any different in solution marketing? How much bearing does your competition have on your messaging?How do you test the effectiveness of messaging?How often do you refresh your messaging? How often do you re-iterate on messaging and why do you do it at this interval?When do you decide messaging is ready to ship?