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All related (63)
Sophia (Fox) Le
Product Marketing at Glassdoor June 4
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear where we can win or differentiat
William Davis
Vice President of Product Marketing at Workato September 29
Check out my answer above on how to weave competitive into your messaging.  Whether your working on messaging for a company, product, GTM motion, campaign, etc.. I think you should always weave in com
Francisco M. T. Bram
Vice President of Marketing at Albertsons Companies February 14
It all depends on your intent, your market and your business operational setup. With regards to intent, you can use competitive information to inform your unique and differentiating features and solut
I think there are two ways to look at this. One is differentiation. What, specifically, does your product or company do that's different from other/existing solutions. This should always key component
Jon Rooney
Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, OracleMarch 13
You need to consider competition before you even start your messaging. For me, messaging should build off of positioning and a strong positioning statement should encapsulate differentiated product st