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At what point in building out your PMM team does it make sense to think about moving from a horizontal org chart to a vertical one? What factors do you consider when making the decision to grow horizontally vs. vertically?

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2 Answers
Establishing Product Marketing
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y

    I think the switch from horizontal to vertical org charts depends on a few key factors:

    • Product scope

      • Do you have multiple products where a vertical play is needed to support company goals?

    • Team maturity

      • Do you have people leaders on the squad who are ready to manage ICS?

    • Company stage

      • Do you need to specialize to support certain business goals and opportunities?

    424 Views
  2. Nicole Gardiner
    Nicole Gardiner

    Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

    I believe the answer to this 'depends' on many factors, a couple of which are:  Company size  Org (PMM or reporting org) size If you have a large PMM team, having a more vertical org may make the most sense. At Cisco, I believe our PMM org is very balanced, not too flat or too tall, but would be considered vertical. That said, Cisco is a large company and having PMM leaders with teams of PMMs has been incredibly beneficial from a messaging and communications perspective. Each PMM is responsible ...Read More

    1,715 Views

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