Nicole Gardiner

Director, Product Marketing, Schneider Electric

Content

How do you develop quarterly/annual PMM OKRs and tie those to individual projects?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

It's a fun project to take overall quarterly objectives like sales enablement or new feature launches and tie them back to OKRs. In fact today, I was talking with my team...

3728 Views

What are the first PMM artefacts to create when joining as a new employee on the product marketing team?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our custo...

1864 Views

At what point in building out your PMM team does it make sense to think about moving from a horizontal org chart to a vertical one? What factors do you consider when making the decision to grow horizontally vs. vertically?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

I believe the answer to this 'depends' on many factors, a couple of which are: Company size Org (PMM or reporting org) size If you have a large PMM team, having a mor...

1697 Views

How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

COMMUNICATE! Early and often! In a successful GTM plan you're collaborating up front with PM, design, engineering, PMO, NPI, senior leadership, integrated marketing (dem...

1062 Views

How long do you think you should wait, as the very first Head of PMM, before you hire your first team member?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

Get that headcount ASAP! I kid, I kid.... kind of. My selfish, well, self, wants to say ask for approval as soon as you start -- first 30 days. Hiring someone doesn't hap...

946 Views

When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?

Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

This question is great and so very relevant. I've been companies where leadership has had 3 very different thoughts on the PMM org. PMM IS AMAZING What the heck is PMM...

733 Views