How can one know that their product marketing function is a strategically valuable program?

Customership. Is your team being tagged in by cross functional stakeholders to weigh in, collaborate and spar?Are you getting asked for more support for your team to lean into big agendas in the "groo

Are you executing on intiatives that align with your leadership team's top priorities? Is product marketing asked to join to product roadmap planning conversations? Does demand gen and content marketi