Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
True differentiation validation requires moving beyond stated intent to observed behavior. I use a layered approach that moves from early signals to real-world proof: Concept and prototype testing for initial signals - I test early concepts with target users, focusing specifically on purchase intent and replacement behavior ("Would you use this instead of your current solution?"). This gives me directional insights quickly. Painted door tests for behavioral validation - I create fake features or ...Read More
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