What market research helps you truly validate that your product has strong differentiation?

The key to validation is a 360 approach and not relying on a few signals alone. Market research is one way to validate product differentiation. AI through chatGPT or other tools can give us a framework. For example

1. Competitive Analysis

2. Customer Interviews and Surveys- use tools that offer real-time sentiment, user feedack, seasonal testing

3. Market Trends and Industry Reports - Gartner, G2, Forrestor, others

4. Beta Testing and MVP Feedback: Super helpful in early days but this will definitely change depending on channels and GTM approaches

There is no single silver bullet for market research. Gone are the days where citing a report, a survey, a Mckinsey analysis is enough. The The key to validation is a 360 approach - which may seem noisy, but is essential to gathering data from experts, users, buyers and influencers.

THEN - AI tools maybe able to summarize and extract insights from a plethora of data that may seem overwhelming and disconnected to humans