Gusto Head of Product Marketing, Core Portfolio + Platform • 6y
Frankly, #1 is cost. Industry reports tend to be expensive and often times too generic. I find that they're only worth it when there's a large organizational (wider than Marketing) need for basic industry or segment knowledge, like when the company as a whole is assessing new markets. Start with your research question - what exactly are you trying to answer? You'll realize that often times you can take that report cost and allocate it towards research that can answer your question much more dire ...Read More
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