When do you rely on industry-specific reports for insights versus conducting your own research in-house?
3 Answers
SpherePay VP of Marketing • 6y
Frankly, #1 is cost. Industry reports tend to be expensive and often times too generic. I find that they're only worth it when there's a large organizational (wider than ...
2107 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 3y
I don't think it's a question of industry reports VS in-house research, It's "And" and looking at both to get the full picture. Oftentimes big publications, or analysts w...
325 Views
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Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Effective market research begins with a comprehensive understanding of two key elements: (1) the objective and (2) the target audience. It's essential to align on these f...
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