How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?

Treat AR like a bullseye program. Success in AR is the ability to get in front of the most influential analysts. Goal your team on getting this face time, and track how o...

This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that woul...

In the early days of an analyst relations program, the key metric you are going to be able to track is touches (inquiries, briefings, conference 1:1 meetings etc). The nu...

Great question. First of all, make sure you set expectations up-front that results will take a while to see. Overall count the incremental wins, and show the milestones ...

Analyst relations programs are best run as a partnership between PR/Comms teams and PMM. The PR and Comms teams will be helpful in driving longer term thinking and time h...

First, establish the goals for your analyst relations program. Think beyond the placement of your company in a 'Magic Quadrant' or 'Wave' type of report, and identify add...