Quick search for:
What tools do you use to drive market research and competition research ?
2 Answers
Square Global Head of PMM and Content Marketing, TIDAL • March 24
I've used a ton, mostly correlated with my budget :) On $0 budget you can always use Google Forms to send to current / former / prospective customers and export answers to a Sheet.
I like the ease of use of Survey Monkey and GetFeedback for quant.
I like Crayon for competitive analysis on execution. Really Good Emails is an unexpectedly helpful and free way of looking at what companies are doing on email (if you're at a large company).
2513 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • December 3
Take into your toolbox reports and competitive analysis apps:
- Market and industry reports, such as those published by research firms or trade associations, can provide valuable insights into market trends, customer behaviors, and competitive dynamics. Many of those are free.
- Tools like SimilarWeb, Alexa, and SEMRush can help you gather data on your competitors' websites and online presence, including traffic, keywords, and advertising strategies. This can provide valuable insights into their strategies and tactics.
446 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
What's the most effective way to use a behavioral segmentation (based on user product engagement) with a more psychographic segmentation (that looks at user needs, attitudes) and a more demographic segmentation to drive product growth and user engagement?How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?What is the most effective way to drive participation in market research studies?What are the practical channels and steps for testing value props and key messaging. How do you use User Experience research to align product marketing and design teams around the same end user needs?If there is no research team at the company, what are your recommendations for how to conduct market research?