What tools do you use to drive market research and competition research ?
2 Answers
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDAL • March 24
I've used a ton, mostly correlated with my budget :) On $0 budget you can always use Google Forms to send to current / former / prospective customers and export answers to a Sheet.
I like the ease of use of Survey Monkey and GetFeedback for quant.
I like Crayon for competitive analysis on execution. Really Good Emails is an unexpectedly helpful and free way of looking at what companies are doing on email (if you're at a large company).
2290 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • December 3
Take into your toolbox reports and competitive analysis apps:
- Market and industry reports, such as those published by research firms or trade associations, can provide valuable insights into market trends, customer behaviors, and competitive dynamics. Many of those are free.
- Tools like SimilarWeb, Alexa, and SEMRush can help you gather data on your competitors' websites and online presence, including traffic, keywords, and advertising strategies. This can provide valuable insights into their strategies and tactics.
439 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
How do you approach validating potential new market directions? And multiple market directions your product could take? What are some market research strategies for successfully entering new markets or driving growth among existing warm leads?How do you get quality market research data creatively, without leveraging market research reports that cost thousands of dollars? How do you approach creating personas? Do you have personas that the business-at-large uses versus personas just for launches? How often do you create/refresh the two?How do you treat research from industry analysts within the mix of quant and qual sources?When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?