Beyond win-loss interviews, what data points tell you that your positioning is changing deals for the better?

Listen to sales calls to understand how messaging is being used and how customers are responding to it.We don't track formal win-loss metrics at Verkada, but my team does...

Look at funnel metrics - if your positioning isn't working, you'll see it in lead generation, demo requests, and sales cycle length.If your positioning isn't working, you...

Focus on message consistency across the organization as a key indicator of effective positioning.Our number one job is to get message consistency out in the market. It's ...

Win-loss is a lagging indicator; use call monitoring tools to get real-time feedback on messaging adoption and effectiveness.I see win-loss as a lagging indicator that co...