Sharebird
Sign Up / Sign In

What are tools or processes that we can use to tie our metrics closer to revenue? It's difficult to quantify the impact of sales collateral, for example.

Answer
2 Answers
Product Marketing KPI's
  1. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 1y

    I’ve found it helpful to orient cross-functional teams, including product marketing, around clear metrics linked to revenue. Here's a good way to think about some of the key metrics that PMM can influence: Direct Revenue Impact Bookings and pipeline touched by PMM initiatives like sales plays Win rates (by segment, product, competitor) Average deal size  Sales Effectiveness Pipeline conversion rates by stage Sales content usage and engagement Deal velocity and sales cycle length New rep ramp tim ...Read More

    1,793 Views
  2. Sarah Khogyani Wolf
    Sarah Khogyani Wolf

    Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y

    This is a common challenge, especially in B2B or hybrid funnels. A few tactics I’ve seen work: Lead-stage tagging: Tag leads based on the assets they interacted with (e.g., downloaded a one-pager, attended an event). Over time, you can correlate these touchpoints with downstream conversions. Attribution scoring: Build a multi-touch attribution model that weighs influence across content types. Usage surveys: Post-conversion, ask “What content influenced your decision?” Time-to-close impact: Measu ...Read More

    555 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Marina Ben-Zvi

Atlassian Product Marketing Leader, Marina Ben-Zvi on Product Marketing KPI's

November 12 @ 10:00AM PT

Register
Charles Tsang

BILL Head of Product Marketing - Accounts Payable and Developers / Partners, Charles Tsang on Product Marketing KPI's

March 11 @ 10:00AM PT

View Answers
Sapphire Reels

Atlassian Senior Director of Product Marketing, Sapphire Reels on Product Marketing KPI's

January 28 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors