What are tools or processes that we can use to tie our metrics closer to revenue? It's difficult to quantify the impact of sales collateral, for example.

This is a common challenge, especially in B2B or hybrid funnels. A few tactics I’ve seen work:Lead-stage tagging: Tag leads based on the assets they interacted with (e.g....

I’ve found it helpful to orient cross-functional teams, including product marketing, around clear metrics linked to revenue. Here's a good way to think about some of the ...