Splunk Director, Product Marketing | Formerly Morgan Stanley • 4mo
This is the process I have usually followed: Get all your key stakeholders on a call and align on the objective first. What would success look like? Is there a metric that is suffering that you are trying to fix - eg. win rate, trial conversion, sales cycle length - which makes it straightforward. If this is a new initiative, ask questions like what behavior do we want to change. That will give you ideas on the right metric to anchor on. Eg. it doesn’t make sense to measure DAU for a feature tha ...Read More
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