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Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?

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3 Answers
  1. Chase Wilson
    Chase Wilson

    Figma Director, AI & Developer Marketing | Formerly Atlassian • 10mo

    While each company and product will have its own unique user journey and experience, developers often follow a slightly different path. Think about it this way — developers are generally able to create software themselves, understand the nuances of why software works in specific ways, and can build in-house versions of publicly-available software. With all of that context and capability, developers typically like to have deeper knowledge and how and why your product operates. Traditionally, this ...Read More

    7,794 Views
  2. Lauren Buchman
    Lauren Buchman

    GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 6mo

    Developer journeys can vary, especially based on the nature of the product, but generally the journey looks something like:Connect > Engage > Learn > Adopt > Advocate The key difference between this journey and a classic funnel is that rather than investing money from a company's budget, developers are making an investment in their time and energy to learn how to use your product. During the "engage" phase, developers are poking around - checking out documentation, looking at what ki ...Read More

    6,411 Views
  3. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 4y

    I'm sure it's different for everyone but here's roughly what it might look like if you have a paid product you want developers to convert to:

    Classic funnel: Website, search, or paid ad > Content/event/sales engagement that shows intent > purchase > expansion/upsell

    Developer journey: Free trial > noteworthy event (API call, project launch, program publish, etc) > conversion to paid > evangelize (write/present/talk about your solution in communities)

    1,512 Views

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