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Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?

Lauren Craigie
Cortex Head of Product MarketingSeptember 15

I'm sure it's different for everyone but here's roughly what it might look like if you have a paid product you want developers to convert to:

Classic funnel: Website, search, or paid ad > Content/event/sales engagement that shows intent > purchase > expansion/upsell

Developer journey: Free trial > noteworthy event (API call, project launch, program publish, etc) > conversion to paid > evangelize (write/present/talk about your solution in communities)

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