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Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?

1 Answer
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingSeptember 14

I'm sure it's different for everyone but here's roughly what it might look like if you have a paid product you want developers to convert to:

Classic funnel: Website, search, or paid ad > Content/event/sales engagement that shows intent > purchase > expansion/upsell

Developer journey: Free trial > noteworthy event (API call, project launch, program publish, etc) > conversion to paid > evangelize (write/present/talk about your solution in communities)

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