Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?
1 Answer
Cortex Head of Marketing and Product Marketing • September 14
I'm sure it's different for everyone but here's roughly what it might look like if you have a paid product you want developers to convert to:
Classic funnel: Website, search, or paid ad > Content/event/sales engagement that shows intent > purchase > expansion/upsell
Developer journey: Free trial > noteworthy event (API call, project launch, program publish, etc) > conversion to paid > evangelize (write/present/talk about your solution in communities)
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