Can you define the Developer Journey? What are the differences between Developer Journey and Classic Funnel?
1 Answer
Cortex Head of Product Marketing • September 15
I'm sure it's different for everyone but here's roughly what it might look like if you have a paid product you want developers to convert to:
Classic funnel: Website, search, or paid ad > Content/event/sales engagement that shows intent > purchase > expansion/upsell
Developer journey: Free trial > noteworthy event (API call, project launch, program publish, etc) > conversion to paid > evangelize (write/present/talk about your solution in communities)
1263 Views
Related Ask Me Anything Sessions
Google Product Marketing Lead, Varun Krovvidi on Developer Product Marketing
February 25 @ 10:00AM PST
Splunk Director, Product Marketing, Rinita Datta on Developer Product Marketing
Sauce Labs Group Manager, Product Marketing, Madison Springgate on Developer Product Marketing
Top Product Marketing Mentors
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Related Questions
How to make tech persons such as sys admin, backend dev and so on, to try your product (prototype/demo version/ MVP) to get their feedback while you don't have the promotion goal in mind at all. But they don't believe you How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?How do you perform extensive competitive product research?How do you drive alignment across the exec team on messagingFor an API product, how have you been able to successfully continue engagement with developers after they have completed onboarding? Strictly email? Does that outperform/under perform regular web and mobile customers?How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product