For an API product, how have you been able to successfully continue engagement with developers after they have completed onboarding? Strictly email? Does that outperform/under perform regular web and mobile customers?
4 Answers
ServiceNow VP Dev marketing, Community, Dev rel • 3y
In product is good, but only if it is helpful. Do not make your product times square. Release. notes, blogs, social leading to blogs, whats new section in product, office...
962 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Newsletters are great--to a developer or not, email marketing has a ton of value. At my last company, email was the #1 driver of actions–that was consistent with web and ...
1466 Views
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Splunk
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In our experience, the technical audience engages most with emails during the onboarding phase. Once they attain value, email engagement tends to taper off, and they are ...
689 Views
I like the spirit of this question, as it's not just relevant to API products but also any product that has a similar onramp due to it being technical. You also touch on ...
536 Views