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6 Answers
Vishal Naik
Vishal Naik
Google Product Marketing LeadJuly 14
These are some of the main stakeholders a core PMM would work with.  With Sales, I tend to like to see what is resonating with prospects. Is there a specific line or way of telling our story that clicks? I tend to like to use this insight to guide early funnel materials to proactively talk to ......Read More
784 Views
Justine Davis
Justine Davis
Atlassian VP / Head of Product Marketing, Agile and DevOps solutionsNovember 17
The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf. It is an expectation that product marketing is involved way before the feature gets built and can answer "can I sell this?" with product. It definitely helps to ha......Read More
510 Views
Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingAugust 10
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the p......Read More
928 Views
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 26
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More
706 Views
Jenna Crane
Jenna Crane
Klaviyo Head of Product MarketingJune 29
Cross-functional work is Product Marketing's middle name!  PMM <> Sales * Key deliverables: Pitch decks, enablement assets (internal resources like battlecards and personas, external resources like one-pagers and case studies), and trainings  * Key goals: Improve win rates, improve co......Read More
792 Views
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingSeptember 6
1. PMM with Sales: I ask for links to chorus/gong calls to listen to customer's positioning. We tackle enterprise needs on-going and jam on enablement materials + content market fit. I also pitch new concepts/messaging to sales for reaction and ask for on-going market feedback on con......Read More
294 Views
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Daniel Kuperman
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM SolutionsApril 14
I believe that adding more people to your team needs to follow the needs of the business. This means making sure you can break down the goals or OKRs that you, as a PMM leader, is responsible for and outlining the key initiatives that will help you achieve them. Part of this exercise is to also i......Read More
910 Views
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Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingAugust 10
There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: * Marketing metrics: pipeline, campaign/content performance, bookings (PQLs if you work closely with the product growth team) * Sales metrics: average deal ......Read More
597 Views