How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Cross-functional work is Product Marketing's middle name! PMM <> Sales Key deliverables: Pitch decks, enablement assets (internal resources like battlecards and ...
6548 Views
Iterable Chief Marketing Officer • 3y
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and ar...
2445 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
These are some of the main stakeholders a core PMM would work with. With Sales, I tend to like to see what is resonating with prospects. Is there a specific line or way...
1623 Views
ServiceNow VP Dev marketing, Community, Dev rel • 3y
The best products are built with the market in mind–and product marketing should contribute long before anything gets put on a shelf. It is an expectation that product ma...
2675 Views
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 2y
The ability to work effectively across cross-functional teams is an extremely important part of a PMMs role. And each team you interact with has a very specific set of ne...
2550 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
PMM with Sales: I ask for links to chorus/gong calls to listen to customer's positioning. We tackle enterprise needs on-going and jam on enablement materials + content m...
529 Views
ServiceNow VP, Product Marketing - CRM • 2y
The key here is aligned metrics. Pipeline is the only one that spans all stakeholders and therefore is a higher priority. More detail here:1) PMM with Sales KR = Pipe. Cr...
1465 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
The short, not super helpful answer to "How do you work with the cross functional teams?" is really closely and really well :) PMM is at the center of so much important w...
548 Views
Career & Leadership Coach/ Former Director, Product Marketing • 4y
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: Sales & CSM: I'm bundling these two toget...
2822 Views
Related Questions
What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?How best to align Product Marketing and the Product development roadmap?What are some of the challenges your product marketing team has faced collaborating with other teams and how have you overcome them?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?What are the common KPIs PMM should track?What's your framework to prioritizing needs / deliverables when establishing product marketing?