LinkedIn Director of Product Marketing • 1y
Few ideas here: Ensure you have case studies or wins for each target sales segment so reps can have confidence in pitching. Have reps for each segment champion the new product: pick a few reps who had early successes and have them “train” their peers on how best to sell and, critically, how the product helped them hit quota, grow budgets or expand the customer relationship. We really found that if reps believe there’s something in it for them, they’ll jump at the chance to sell the product. Spif ...Read More
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