How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?
Adobe Head of GTM Strategy, APAC & Japan • 1y
This is a great and highly relatable question as I've been a product marketer both at HQ (central) as well as in the region and this has happened frequently! As a 'centra...
5492 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has...
2414 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
I always start with Why. Why don't the regional teams find that product valuable? Who exactly and what data (quant/qual) do they have to support it isn't valuable? Start ...
293 Views
Guidewire Software Vice President Product Marketing • 6y
Putting on my PMM hat, I think it really depends. A few things to consider first: (1) is the product officially GA in their market? (2) how much "add on" stuff does the...
496 Views
Zendesk Senior Director, Technology Marketing and Communications • 5y
This question is very similar to this other answer so sharing my answer from there here too:At Zendesk, the vast majority of our functionality is global so almost every l...
960 Views
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