What if you're a weak writer and messaging and positioning is not your strong suite?

Even experienced product marketers can sometimes struggle to find the perfect words to capture their product's unique value. I've found that AI tools like Gemini or ChatGPT can be incredibly helpful in those situations. Here's how I use them to strengthen my messaging and positioning:

• Competitive Analysis: I'll provide the AI with asking questions about my competitors and their offerings, and then ask it to analyze how they position themselves. This helps me understand the overall market landscape and identify potential gaps or opportunities.

• Unique Value Proposition: I'll ask the AI to help me articulate my product's unique value proposition by comparing it to the competition. This can be especially helpful when I'm feeling stuck or need a fresh perspective.

• Crafting Messaging: I might give the AI some key points I want to convey and ask it to help me craft compelling messaging that resonates with my target audience. It can suggest different angles, tones, and formats to experiment with.

• Refining and Editing: I can also use the AI to refine existing messaging, making it more concise, impactful, and engaging. I probably spend most of my time in this area. Sometimes AI might give you a good starting point, but you need to keep refining to make it perfect to what you know works for your audience.

The key is to remember that AI is a tool to augment your own skills and knowledge. You still need to provide the context, the product information, and the strategic direction. But by using AI effectively, you can overcome any writing challenges and create truly compelling messaging that sets your product apart.