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Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & Development • June 14
There is definitely overlap between brand strategy/account management and product marketing especially because the two roles operate slightly differently at every organization. Brand strategy can translate really well to product positioning, messaging and storytelling while account management can......Read More
539 Views
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Brianne Shally
Nextdoor Head of Product Marketing • January 13
Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to......Read More
1220 Views
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Mike Polner
Discord Head of Marketing • December 12
I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C. I think Marketing is evolving so quickly that you can learn extremely valuable skills in either the B2B or the B2C world that are applicable across both, so would......Read More
1678 Views
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Brandon McGraw
DoorDash Senior Director, Head of Product Marketing • March 31
This varies by company and role, but I generally think about the path to promotion on the two key vectors: ownership level and degree of autonomy. Strong performance against OKRs or KPIs is a core underpinning to that. When considering promotion I start there and then look at how the person h......Read More
1946 Views
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Alex Chahin
Titan VP of Marketing • October 4
There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the type of work they get to do on B2C product marketing. The same goes for B2B product marketing. If you’re someone who gets the ......Read More
357 Views
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Aneri Shah
Ethos Head of Product Marketing • February 17
I've thought about this a lot as I've worked across both B2B and B2C and wondered if it makes sense to specialize and how transferrable skills are. This is also something I've asked many leaders and mentors. The overwhelming advice I've gotten is to focus on being a good marketer and not focus on......Read More
431 Views
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Jasmine Anderson Taylor
Instacart Senior Director, Product Marketing • June 2
B2B and B2C Product Marketers have much in common in the way of skills, both must assume the role of Voice of Customer and Voice of Product. Both must be strategic thinkers with an exceptional ability to execute. Insights gathering, GTM strategy and execution, and cross-functional collaboration a......Read More
638 Views
Related Questions
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?What key metrics do product marketing managers need to meet in order to get promoted?What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?