Yes, great question! As a PMM, I've always worked closely with a separate
integrated/brand marketing function. The PMM sits closer to product/eng, is more
initimately familiar with the product, owns inbound product marketing (including
user insights, strategy, competitive benchmarking, roadmap prioritization etc.).
When it comes to outbound marketing, PMM sets GTM strategy and works with a
variety of GTM stakeholders, including comms and integrated marketing, to bring
a launch or campaign to life. The integrated marketing team usually works with a
group of PMMs covering an entire product ar...