Back to Your Feed

How do you recommend someone with a background in brand strategy/account management break into a PMM role? What learning materials/resources do you recommend for background and ongoing learning?

1 Answer
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
hims & hers Director of Product Marketing & DevelopmentJune 14

There is definitely overlap between brand strategy/account management and product marketing especially because the two roles operate slightly differently at every organization. Brand strategy can translate really well to product positioning, messaging and storytelling while account management can translate well to go-to-market planning and roadmaps. I answered another question above on how to break into the PMM field including a helpful storytelling exercise to build out your PMM oriented resume.  

837 Views
Related Templates
Developing Better Messaging
Thursday, April 18 • 12PM PT
Developing Better Messaging
Virtual Event
Aline Bezerra
Marsha Shoemaker
Kathryn Vargas
+50
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing