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Consumer Product Marketing

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

12 Answers

Gregg Miller

Oyster® VP of Product Marketing • October 9

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More

7243 Views

What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since

10 Answers

Brandon McGraw

DoorDash Senior Director, Head of Product Marketing • April 1

I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in the early days when I looked at my peers and realized that I'd never done the traditional inbound work of a PMM. I spent more ......Read More

2162 Views

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

15 Answers

Sharadhi (Gadagkar) Patel

Hopin Director, Product and Solutions Marketing • June 2

This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the job they’re being hired for, but generally speaking pitch decks, sales one-pagers, competitive battlecards, messaging docs, launc......Read More

5600 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

12 Answers

Christy Roach

Airtable Senior Director, Portfolio & Engagement Product Marketing • October 9

Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More

5459 Views

How is the Product Marketing team structured there by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?

10 Answers

Mike Polner

Discord Head of Marketing • December 13

Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. For Eats PMM, we’ve always kept a fai......Read More

2125 Views

How does your company define the difference between product marketing and integrated / brand / customer marketing?

Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.

8 Answers

Kaitlin Yount

LinkedIn Senior Director of Product Marketing, Trust • August 26

On the Consumer side (where I sit) we have Brand Marketers and Product Marketers. Product Marketers need to deeply understand the value prop, positioning and user needs of the product. A big part of the PMM role is Inbound - leveraging research and insights to influence product strategy. When a P......Read More

4287 Views

What is the typical 30-60-90 day plan for a PMM leader?

2 Answers

Lindsey Weinig

Twilio Director of Product Marketing • August 17

I love the power of a new perspective. I recommend an inspect, reflect, then suggest approach. Taking time to gather information from and form relationships with teams you support including product, sales, sales enablement/programs, marketing, as well as peers at your level will help you gauge yo......Read More

5539 Views

Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?

I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?

4 Answers

Alex Chahin

Titan VP of Marketing • October 4

What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li......Read More

388 Views

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

8 Answers

Alexa Scordato

TikTok PMO • August 14

If product marketing is embedded within product, what that usually tells me is that marketing is a secondary function to product. If you're operating within a product-led organization, the cadence of the business will be determined by product leadership and the roadmap they set. That said, market......Read More

1095 Views

As a b2b product marketer, what's the best way to move into b2c / consumer?

4 Answers

Mike Polner

Discord Head of Marketing • December 13

This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing overall. I usually approach significant career transitions or moves in two-steps. Sometimes, people see the next job and say ......Read More

2195 Views