Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Typically, B2B PMMs work closely with Product, Sales, and Enterprise marketing teams to sell complex products or services that require long decision-making processes. They emphasize value and ROI while using relationship-building tactics. On the other hand, B2C PMMs focus on partnering with Product teams to sell or drive engagement directly with individual consumers. Consumer decision-making cycles tend to be much faster and are driven by emotional, engaging messaging and broad-reaching marketin ...Read More
8,818
Views
