What is your advice for someone debating between B2B or B2C product marketing?
2 Answers
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
Typically, B2B PMMs work closely with Product, Sales, and Enterprise marketing teams to sell complex products or services that require long decision-making processes. The...
8807 Views
Moloco Product Marketing Director • 2y
I've had the pleasure of working across both and there are some key differences I'd take into account if you have the opportunity to pick a lane: -B2B planning cycles are...
2380 Views
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