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How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
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Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • July 30
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • May 5
Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • August 23
What are some of the learnings PMMs should bring in when re-launching an updated product/feature in a new geography?
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?