Do you create persona based messaging and or vertical based messaging for your product? What is the best format for your messaging document? And how do you get buy in and then distribute your messaging document across the organization?
4 Answers
Headway Staff Product Marketing Manager • 5y
Yes! Persona-based messagingBefore I joined Coda, the team already had a set of personas derived from shared observations about who uses different kinds of technology wit...
2438 Views
Done right, product marketing should be the company's messaging API . How effective you are in disseminating it and helping everyone sing from the sames songsheet is a di...
919 Views
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Arcade.dev Head of Marketing • 4y
I believe 2 parts of this have already been answered, but for the persona-/vertical-based question, yes! If you're taking to a user vs an executive, those messages likely...
894 Views
CData Software Chief Marketing Officer • 4y
Yes, persona messaging is a must always. I question I answered earlier has the framework I typically use for personas and an overall messaging structure. Vertical messag...
455 Views
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