Director of Product Marketing at Snowflake • November 4
I believe 2 parts of this have already been answered, but for the
persona-/vertical-based question, yes! If you're taking to a user vs an
executive, those messages likely will be very different. And l
Vice President of Product Marketing at Workato • September 28
Yes, persona messaging is a must always. I question I answered earlier has the
framework I typically use for personas and an overall messaging structure.
Vertical messaging can be required if your co
Yes! Persona-based messagingBefore I joined Coda, the team already had a set of
personas derived from shared observations about who uses different kinds of
technology within a team, and how they use i
Hypergrowth Leader and Advisor at | Formerly Google, Salesforce, Box, Mulesoft, WeWork, Matterport • February 2
Done right, product marketing should be the company's messaging API . How
effective you are in disseminating it and helping everyone sing from the sames
songsheet is a direct reflection of how targete
