Where does webinar and podcasts fit into the GTM strategy and how do you decide at what stage to use then?
Anthropic Product Marketing Leader • 6y
Great question! A great GTM strategy is ultimately focused on driving 1 business metric forward. I'll share an example where a podcast made a lot of sense: We researched...
3813 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Webinars and podcasts are a little different. 1. Podcasts are for awareness and brand building: A well executed podcast with speakers like your prospects and/or relevan...
688 Views
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