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Where does webinar and podcasts fit into the GTM strategy and how do you decide at what stage to use then?

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2 Answers
Go-To-Market Strategy Launch Frameworks Launch Channels Launch Strategy
  1. Kevin Garcia
    Kevin Garcia

    Anthropic Product Marketing Leader • 6y

    Great question! A great GTM strategy is ultimately focused on driving 1 business metric forward. I'll share an example where a podcast made a lot of sense: We researched our enterprise market to try to understand: Which audiences should we focus on within this broad category and what do those people want? After rigorous research, we discovered that the most relevant enterprises for Segment are those that are doubling down on digital experiences (new apps, new experiences, often called "Digital T ...Read More

    3,822 Views
  2. Ajit Ghuman
    Ajit Ghuman

    Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y

    Webinars and podcasts are a little different.  1. Podcasts are for awareness and brand building: A well executed podcast with speakers like your prospects and/or relevant to your prospects can be a good way to build enough content to generate inbound interest. This also offers a way for your company to be associated with other relevant brands, without a constraint of having those brands be customers (always a challenge with early startups). The online traffic from those brands will in turn be a ...Read More

    689 Views

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