What are the different ways of testing the customer profiles and messaging for each profile?

I don’t count internal debate/discussion or “inside the building” opinions to be testing per se, so I assume you mean external validation. In the realm of enterprise soft...

I have NOT found success testing messages out of context, like in surveys. It’s hard for respondents to truly put themselves in a buyer’s mindset. I’d recommend putting m...

When testing messaging, I like to start simple and practical by first talking to the people closest to the customer. That could be a sales team or a partnerships team. I ...

This is the same as generally testing your messaging, but just segmenting your tests per audience or persona. a/b testing emails and landing pages using an agency to sur...