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Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?

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2 Answers
Industry Product Marketing Establishing Product Marketing
  1. Sina Falaki
    Sina Falaki

    AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 4y

    In the early stages, as teams are starting to get built - trust and dividing responsibilites is the biggest factor in ensuring alignment, especially between PMM's and PM's.  How do you build trust and clearly divide responsibilities? Communicate and clarify your end goals.  Align on goals - Ownership from both teams is necessary. Product Marketers are customer and market facing, while PM is developer and product facing. PMM's must ensure product adoption is critical and their highest priority. M ...Read More

    1,312 Views
  2. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y

    This is a really tough one. First and foremost, it's important to separate PM and PMM. They need to be parallel, not dependent, organizations to effectively function. You need them to have the freedom to call BS on each other, work through differing opinions, and emerge with a stronger view of the market.  I'd recommend starting with the problem to be solved. Is it improving overall GTM effectiveness (opportunity creation, pipeline, win rates), or accessing a new market or vertical? What are the ...Read More

    494 Views

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