Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In the early stages, as teams are starting to get built - trust and dividing responsibilites is the biggest factor in ensuring alignment, especially between PMM's and PM'...
1309 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
This is a really tough one. First and foremost, it's important to separate PM and PMM. They need to be parallel, not dependent, organizations to effectively function. You...
491 Views
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