Moloco Product Marketing Director • 2y
I love following Occam's Razor for tips and tricks on storytelling: https://www.kaushik.net/avinash/
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Are there any messaging books that changed your life?
2 Answers
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AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
I'm a big fan of "Make It Punchy" by Emma Stratton. What Emma's able to do is boil down messaging to its simplest elements and make it approachable. It's so easy to make messaging more complex than it needs to be. For instance, to involve too many stakeholders or to iterate too many times. When messaging gets overly complicated or frustrating, it means you need to take a step back. Perhaps, read Emma's book and then revisit your work. I think it'll help!
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Related Ask Me Anything Sessions
Iterable Director, Platform Product Marketing, Holly Clare on Messaging
February 18 @ 10:00AM PT
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