Are there any messaging books that changed your life?
2 Answers
Moloco Director of Marketing • July 17
I love following Occam's Razor for tips and tricks on storytelling: https://www.kaushik.net/avinash/
1126 Views
Instruqt VP of Marketing & Product | Formerly Mural, Twitter, Anheuser-Busch InBev • January 17
I'm a big fan of "Make It Punchy" by Emma Stratton. What Emma's able to do is boil down messaging to its simplest elements and make it approachable. It's so easy to make messaging more complex than it needs to be. For instance, to involve too many stakeholders or to iterate too many times. When messaging gets overly complicated or frustrating, it means you need to take a step back. Perhaps, read Emma's book and then revisit your work. I think it'll help!
562 Views
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