Are there any messaging books that changed your life?
1 Answer
Rate Director of Product Marketing • July 16
I love following Occam's Razor for tips and tricks on storytelling: https://www.kaushik.net/avinash/
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Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?Have your priorities changed, such as focusing more on messaging for current customers vs prospects, since March 2020?When various audiences have differing levels of required depth or technical literacy and interest, how do you organize your messaging so that the most relevant information, reaches the intended audience? What is your approach on developing messaging for new product/features? What are some exercises that help you move from the research collected (market, buyer persona, jobs to be done, etc.) to writing messaging? Do you ever develop quantitative insights for testing messaging (e.g. via survey, other)?