When various audiences have differing levels of required depth or technical literacy and interest, how do you organize your messaging so that the most relevant information, reaches the intended audience?
4 Answers
Rimsys Regulatory Management Software VP of Marketing • 5y
Messaging is always hierarchy. You have a top-level story that speaks broadly at the company, brand, or product portfolio level. Then you ladder down from that into more ...
1979 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
Your messaging should ultimately map to the key buyer personas you've identified. Your messaging then needs to be developed to go a level deeper into the value statements...
867 Views
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Amazon Web Services (AWS) Head of Product Marketing • 4y
This is where your work on buyer personas is critical. If you’ve done your research and understand what makes a specific buyer persona tick, then you should be able to ad...
755 Views
Fivetran VP Product & Portfolio Marketing • 4y
Ultimately, we make both kinds of information available - or at least we try to! So for example, our website has a lot of high level messaging about our secruity capabili...
428 Views
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