Do you look for specialists or generalists when hiring for your product marketing team?
2 Answers
Carta Vice President Product Marketing • 4mo
I hire both inbound and outbound product marketers with different skill requirements for each.I have two flavors of product marketers on my team: inbound and outbound. Fo...
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This specialized approach mirrors Square's organizational structure for product marketing.Square went through a similar transition, aligning outbound PMMs to the sales mo...
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