Shopify Senior Product Marketing Lead • 1y
This is such an interesting topic and one that is top of mind for many of my peers. These days it's getting really hard to tell where product marketing stops and demand gen begins. A lot of PMMs I talk to are being asked to do both - one day they're working on positioning and launches, the next they're running campaigns and tracking pipeline numbers. Makes sense in a way, since PMMs already know the product and customer story inside out. But it can get pretty messy trying to juggle both, especia ...Read More
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