In today’s market there seems to be a blend of demand gen and product marketing. What are you seeing in the market today?

A lot of companies still don't understand product marketing. I often see companies look for PMMs but also ask for them to be demand gen or content writers or brand marketers - and in some companies, if that's what is needed, that is what you do. But the companies that understand the value of good product marketing will give PMMs the space to lead GTM strategy and focus on messaging, positioning, and the insights that are critical to doing all of that well.

This is such an interesting topic and one that is top of mind for many of my peers.

These days it's getting really hard to tell where product marketing stops and demand gen begins. A lot of PMMs I talk to are being asked to do both - one day they're working on positioning and launches, the next they're running campaigns and tracking pipeline numbers.

Makes sense in a way, since PMMs already know the product and customer story inside out. But it can get pretty messy trying to juggle both, especially when you're trying to stay strategic while hitting those demand gen targets.

I'm seeing more companies either embrace this hybrid approach or at least make sure these teams are working super closely together. It's kind of like the new normal, especially in smaller companies where everyone needs to wear multiple hats.