In today’s market there seems to be a blend of demand gen and product marketing. What are you seeing in the market today?

A lot of companies still don't understand product marketing. I often see companies look for PMMs but also ask for them to be demand gen or content writers or brand marketers - and in some companies, if that's what is needed, that is what you do. But the companies that understand the value of good product marketing will give PMMs the space to lead GTM strategy and focus on messaging, positioning, and the insights that are critical to doing all of that well.