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Why is it so hard to actually get a PMM job?

I have relevant experience, a decent body of work, but moving the needle seems like a monumental task.

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2 Answers
  1. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 11mo

    My best advice if you are trying to get into product marketing is to get it at your current company. It will be hard to get looked at if you leave and start applying for PMM roles but have a demand gen background. Express your interest, and you will be most successful as a generalized PMM who supports more senior PMMs and doesn't tie to a product manager just yet to learn the skills. That way when you do get to partner with product, you can earn your seat at the table.

    2,013 Views
  2. Elizabeth Grossenbacher

    Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 11mo

    It’s a competitive market. PMM is a high-impact, high-paying role... and there aren’t a ton of open positions compared to other marketing roles. Quick tips to stand out: Treat yourself like a product. Write a messaging doc for yourself, get feedback from mentors or hiring managers. Build a portfolio. Create a 10-page slide deck highlighting your best work is often more impactful than a website. Use your network, especially product and sales contacts. Three of my last roles came from stakeholder ...Read More

    905 Views

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