How can I get into product marketing from my current technical sales/enablement role?

Thank you for your question. It's true that sometimes hiring managers look for the steretoypical background markers such as years of experience when evaluating candidates for product marketing. But in my experience I don't find those to be strong indicators of how well you are going to perform as a product marketer. My own career curve is a testament to that where i was a developer then a product manager and finally a product marketer. You have already demonstrated that you have gained experienc ...Read More

You might considering pitching yourself for a technical PMM role - or a technical associate PMM. My guess is you have a lot of experience with the more technical aspects of the product (and you’re certainly not afraid of it!) and, depending on the company, there is often a need for a technical product marketer on the team to build out materials on things like platform architecture, integrations, security, etc. In general my advice is - find your angle in what you have already. You have an intere ...Read More

It's a great time to get into Product Marketing - demand is high, and supply is low.  In my experience, great PMMs and PMs come from a wide variety of backgrounds, so there is no "one perfect path". They key is to take your existing skills and knowledge and position it in a way that matches the demands of a PMM role (positioning is a key component to PMM, so this will be a good exercise for you to go through!). Also, Product Marketing really is a large umbrella term. Product marketing looks diff ...Read More

I'll start by saying that I love the initiative you're taking to break into product marketing. It sounds like you are doing a lot of the right things. A lot more than most who are in your shoes.  I think my first question would be why are you preferring to look externally for your first PMM role? If joining your PMM team is a possibility, I would definitely encourage you to consider it. It sounds like you're already helping out on some projects, and you clearly understand your product, customer, ...Read More

First off, I would say that Product Marketing is in demand in the market and the most critical skill set is a passion for understanding the customer and crafting messaging. If you can show a deep empathy for customers and research how a product actually matches a specific customer need, then you have a strong start for interviews. I would start with talking with PMMs or “shadowing” a PMM at your company. Find out what skill sets they recommend you develop further. Find out what you already have ...Read More