All related (56)
Jason Oakley
Sr. Director of Product Marketing at Klue
I'll start by saying that I love the initiative you're taking to break into product marketing. It sounds like you are doing a lot of the right things. A lot more than most who are in your shoes.  I think my first question would be why are you preferring to look externally for your first PMM role? If joining your PMM team is a possibility, I would definitely encourage you to consider it. It sounds like you're already helping out on some projects, and you clearly understand your product, customer, market, etc. Even if you were to join their team for 6 months to gain some experience and the t...more
Priyanka Srinivasan
Head of Product & Partner Marketing at Qualia

You might considering pitching yourself for a technical PMM role - or a technical associate PMM. My guess is you have a lot of experience with the more technical aspects of the product (and you’re certainly not afraid of it!) and, depending on the company, there is often a need for a technical product marketer on the team to build out materials on things like platform architecture, integrations, security, etc.

In general my advice is - find your angle in what you have already. You have an interesting one.

Priya Gill
Vice President, Product Marketing at Momentive
First off, I'll say that I'm never a fan of making someone create messaging/positioning and defining a GTM plan about the interviewing company's product because you're never going to get to the level of knowledge as someone in the company...and it takes way longer to do it right. OK, rant over. :) Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution and beyond. Can they clearly understand t...more
Tamara Grominsky
Chief Strategy Officer at Unbounce
It's a great time to get into Product Marketing - demand is high, and supply is low.  In my experience, great PMMs and PMs come from a wide variety of backgrounds, so there is no "one perfect path". They key is to take your existing skills and knowledge and position it in a way that matches the demands of a PMM role (positioning is a key component to PMM, so this will be a good exercise for you to go through!). Also, Product Marketing really is a large umbrella term. Product marketing looks different everywhere, and the role takes different shapes company to company. I would recommend...more
Angus Maclaurin
Director of Product Marketing at Bill.com
First off, I would say that Product Marketing is in demand in the market and the most critical skill set is a passion for understanding the customer and crafting messaging. If you can show a deep empathy for customers and research how a product actually matches a specific customer need, then you have a strong start for interviews. I would start with talking with PMMs or “shadowing” a PMM at your company. Find out what skill sets they recommend you develop further. Find out what you already have from your current role. One of the benefits of Product Marketing is it’s breadth. PMM does ever...more
Gregg Miller
VP of Product Marketing at Oyster®
There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org structures across the company are often highly nimble. 1. How established the function is - When the PMM function is new, oftentimes you might be the only Product Marketer or have just one report. In that scenario I think it’s important to keep yourself and your report as generalists and prioritize the most important projects across the business as opposed to specializing by product/persona/etc. This enables yo...more
Shabih Syed
Director, Product Marketing at Datadog | Formerly Mparticle
Thank you for your question. It's true that sometimes hiring managers look for the steretoypical background markers such as years of experience when evaluating candidates for product marketing. But in my experience I don't find those to be strong indicators of how well you are going to perform as a product marketer. My own career curve is a testament to that where i was a developer then a product manager and finally a product marketer. You have already demonstrated that you have gained experience in some areas of product marketing. If you want to enter the tech industry my suggestion would...more
Carrie Zhang
Product Lead (fmr Head of Product Marketing) at Square
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you have to do the work. This is what we do to bring customers perspective to our product teams: * Visit, shadow, do work at our customers. No research can compare to the insights you get by actually being in the shoes of our customers - in our case, small businesses * Talk to customer facing teams (Sales, Account Management, Support) and synthesize feedback. They are on the frontline all the time. You will be surpr...more
Christy Roach
Head of Portfolio & Engagement Product Marketing at Airtable
The most important thing to keep in mind is this: having the product marketing title doesn’t automatically mean you get to influence the roadmap. You have to put in the work and show your value to get a seat at the table. There are three big levers to pull here to help you shift the way product marketing works from a team that’s just responsible for the launch of a product to one that’s involved in the entire product process. 1. Create a partnership with your PM: When you’re thinking about how to influence, you’re probably thinking about managing up and influencing people who are more se...more
LeTisha Shaw
Director, Product Marketing at UserTesting

Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals. I'm also interested in which parts of the launch they led (i.e. was it a specific marketing channel or soup-to-nuts?). 

I also like to ask different variations of this question, like "tell me about a product launch that did not go well and you had to get back on track" because let's be honest, not every launch goes exactly the way we plan :)

Ross Overline
Senior Manager, Product Marketing at Fivestars
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively.   Quant: What impact are you having on funnels? Run A/B tests to prove that your strategies are driving impact. How have NPS and sentiment changed?   Qual: Do you have strong relationships with stakeholders? Are you driving value through strategy, creative, and channel partnerships?   I would also recommend using your companies job ladder as a tool, or if you don't have one, job descriptions for other similar roles. If you're a PMM and the expe...more