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Related Questions
Can you share your experience or advice about buyer research? I'm thinking of what you could learn from decision makers before they've become customers.How do you disseminate competitive positioning to your sales team?Relying on narrative differentiation is obviously essential when products are essentially the same across you and your competitor set, but it's also a tough thing to do? Any advice? What role should a customer advisory board have in influencing your product roadmap, and why?How do you delineate the responsibilities of market research between Product Marketing and User Research?What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?