How often do you reevaluate your customer segmentation criteria?
3 Answers
Product Marketing Leader | Formerly Salesforce, Cisco, Guidewire, Pivotal Software • 1y
It depends on a few factors. How is segmentation being used ? - for campaigns, to generate pipe, for sales motions ?At what stage of the sales cycle is segmentation pro...
1873 Views
Ironclad VP of Product Marketing • 1y
In my experience it makes sense to reevaluate your customer segmentation in conjunction with your annual or half year planning in the context of your broader business goa...
2563 Views
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Confluent, Twilio, ActiveCampaign
I recommend constantly evaluating the performance by segment (at least quarterly) and doing a segmentation review once a year with annual planning!
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