I've been in this situation before and found a few approaches that work well. For cost concerns, I show how we can start small - even a few hundred dollars can get us solid insights through DIY research. No need to spend thousands right away. For the "it takes too long" worry, I map out exactly what we'd do week by week. This helps people see that research can happen alongside other work without slowing things down. What really helps is having someone else in the company (especially in product o ...Read More
699
Views
