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What are the most important skills for someone who wants to get into product marketing?

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2 Answers
Product Marketing Career Path Product Marketing Soft and Hard Skills Product Marketing Interviews
  1. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 3y

    Curiosity and a desire to be understood. These two qualities over nearly everything else. You can easily learn the frameworks--steps for a successful launch, format for a battle card, considerations for pricing... you can also improve your writing to align with brand and write high impact choppy copy. But it's not easy to teach someone how to be curious about how a user ACTUALLY feels about your product. How to dig into data to find which features aren't being touched. How to keep iterating on s ...Read More

    1,853 Views
  2. Linda Sonne-Harrison
    Linda Sonne-Harrison

    Giant Stride Marketing Group President • 3y

    There’s no single career path that leads to a product marketing position. In B2B SaaS companies, I have seen successful transitions to product marketing from product management, sales engineering, consulting, corporate marketing, consumer brand management, and customer success. I have also seen failed transitions from all of these roles. Regardless of your prior work experience, I think a successful product marketer will need to exhibit all of these skills: An interest and ability to understand ...Read More

    379 Views

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