Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Daniel Palay

Daniel PalayShare

Head Of Product Marketing, 3Gtms
About
I help b2b SaaS companies develop buyer-specific business cases by combining a 3D approach to segmentation with primary market research that follows my philosophy on what must be conveyed to each r...more
Content
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms March 4
This isn't about avoidance or red flags, but what I consider the single most important behavioral question to ask, whether you are the one interviewing or the one bein...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms March 3
My views on competitive positioning are largely stolen from Andy Raskin. Rather than repeat that which I've "adopted" from his writing, I'd suggest looking them up (Li...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms February 15
The best structure and format may not, in fact, be a "persona" at all. You have to ask the question: What should each internal stakeholder be using the persona to acco...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms March 1
Mary's answer is very good, and comprehensive, and many would do well to simply follow it. For those who enjoy a slightly more spirited debate on the nuances of person...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms February 29
Well, the way you have it broke down, you seem to be describing a great researcher, a great engineer and a great writer. Three very different, equally important skills...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms February 14
Are you talking about messaging specifically (precise wording) or a more general positioning? If it's the former, then I think Lia is correct. For the latter it takes ...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms February 14
I always segment in three dimensions: One traditional segmentation metric (size, industry, geography, etc.); the problems experienced (that create a need for the produ...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms March 3
Philosophically, I think it comes down to the "what" (both), the "why" (PMM) and the "how" (PM). The interesting part is the ways in which the "how" and the "why" info...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms March 3
I take a three-dimensional approach to customer segmentation. Within any given "traditional" segment (industry, size, geography, etc.) I look at three things: What pro...Read More
Most Recent
Daniel Palay
Head Of Product Marketing at 3Gtms February 28
I generally look at it like this: Use Case -> Business Case -> Story. Starting with the use cases, I think about what people actually do with this platform (cue the "t...Read More
Credentials & Highlights
Head Of Product Marketing at 3Gtms
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Chicago, IL
Knows About Sales Enablement, Product Marketing Career Path, Product Launches, Stakeholder Manage...more