How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Enterprise Product MarketingLaunch ChannelsLaunch MetricsProduct Marketing KPI'sEstablishing Product MarketingProduct Marketing Career PathInfluencing the Product RoadmapBrand Strategy
8 Answers
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Good question. I am sure you have heard this statement many times - “PM and PMMs are like two sides of the same coin”. It’s absolutely true, and work wise I see the roles...
1538 Views
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
My advice would be to build this into your regular team processes. If your company has an OKR setting process, this would be the right time to cross-functionally align wi...
1759 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
Broadly, alignment with Product should happen in an OKR or goals planning process at some regular interval. That's the real moment to align with you product partners on w...
1148 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question! A lot of collaboration can come from shared KPIs, so it's great to align where possible. I'll divide this into two groups, on-going and launches. On-goin...
874 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
This idea of cross-functional KPIs is core to what makes PMM the most interesting and the most challenging function to quantify. But, you can do it! Two things I believ...
812 Views
Anthropic Product Marketing • 4y
Great call to have commonly shared KPIs with the product team - this is the best way to ensure mutual success. When it comes to product launches, it depends a bit on what...
857 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 4y
At a high level, I think it's essential for all teams involved to understand the ultimate goal of whatever product or feature they are launching - meaning what is the pro...
569 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Super important question 🙌 Cross-functional collaboration happens much easier when teams have shared KPIs, OKRs, or North Stars. To be honest, those goal-setting framew...
350 Views
Related Questions
How do you show Product Marketing's impact on metrics that are shared with another function?Can PMMs share the KPIs from other teams, eg Sales enablement, growth and customer marketing, since they contribute to those teams' success? How do you handle attribution for shared KPIs? How do you handle KPI formulation?What teams do you collaborate to get the KPIs? How do you motivate them to work with you?What challenges do you encounter with tracking KPIs?