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All related (141)
Pallavi Vanacharla
Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, IntuitMay 27
Good question. I am sure you have heard this statement many times - “PM and PMMs are like two sides of the same coin”. It’s absolutely true, and work wise I see the roles to have a Venn diagram. There
Sarah Khogyani
Head of Product Marketing, Cloud at Coinbase | Formerly Lyft, AtlassianMay 25
My advice would be to build this into your regular team processes. If your company has an OKR setting process, this would be the right time to cross-functionally align with product partners on shared
Andy Schumeister
Director of Product Marketing at Sourcegraph June 8
Great call to have commonly shared KPIs with the product team - this is the best way to ensure mutual success. When it comes to product launches, it depends a bit on what you're launching. If your co
Grant Shirk
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few.July 6
This idea of cross-functional KPIs is core to what makes PMM the most interesting and the most challenging function to quantify. But, you can do it! Two things I believe strongly:  Cross-functional
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, LyftJune 16
At a high level, I think it's essential for all teams involved to understand the ultimate goal of whatever product or feature they are launching - meaning what is the problem you are trying to solve a
Mike Polner
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic ArtsJune 10
Broadly, alignment with Product should happen in an OKR or goals planning process at some regular interval. That's the real moment to align with you product partners on what problems you're trying to
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMJuly 21
Great question! A lot of collaboration can come from shared KPIs, so it's great to align where possible. I'll divide this into two groups, on-going and launches. On-going KPIs: These should largely
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 23
Super important question 🙌 Cross-functional collaboration happens much easier when teams have shared KPIs, OKRs, or North Stars. To be honest, those goal-setting frameworks really work when they are