Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
All related (141)
Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 27
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 6
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft • June 16
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • September 23
Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?
How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?
How do product marketers lead a product launch when roadmaps and priorities are constantly changing?