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Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?
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Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • February 1
How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?
How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?
What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?