Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?

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Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • February 1

Great question! I have seen customer marketing both within PMM and outside of it. Depending on the organization, it could work either way as long as product and customer marketing work very closely to

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How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?

What are the key differences between b2b and b2c product marketing?

How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?

What questions do you ask users when trying to improve user onboarding from a product marketing perspective?

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

How do you drive alignment across the exec team on messaging