Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?
1 Answer
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 3y
Great question! I have seen customer marketing both within PMM and outside of it. Depending on the organization, it could work either way as long as product and customer ...
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