Great question! I have seen customer marketing both within PMM and outside of
it. Depending on the organization, it could work either way as long as product
and customer marketing work very closely to
Customer Marketing
1 answer
Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • February 1
Who is better suited for a customer marketing role compared to a traditional product marketing role?
1 answer
CMO at Skylum • January 31
1 answer
Senior Director, Customer and Product Marketing at Paycor • January 31
Which do you find to be the most important?
1 answer
Senior Director, Customer and Product Marketing at Paycor • January 31
1 answer
Senior Director, Customer and Product Marketing at Paycor • January 31
1 answer
Senior Director, Customer and Product Marketing at Paycor • January 31
1 answer
Senior Director, Customer and Product Marketing at Paycor • January 31