Customer Marketing

Strong content sales-enablement programs work because they help buyers make decisions faster and with less risk. In my experience, the most effective PMMs anchor enableme...

There's plenty of ways Product Marketing can be at the heart of cross-sell/upsell campaigns. A lot of it ties into core product marketing skillsets and responsibilities -...

Some voices I really enjoy and you might want to explore for your needs:https://www.courageous-careers.comhttps://www.pmmcamp.comhttps://www.mkt1.coIt would also be great...

Great question! I have seen customer marketing both within PMM and outside of it. Depending on the organization, it could work either way as long as product and customer ...

The best candidate for a customer marketing role is someone who has a strong understanding of the customer and is able to create campaigns and programs that meet their ne...

One common mistake that people make when establishing a customer marketing function is failing to be driven by customer insights. Organizations investing in customer mark...

Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include: Upsell or Cross-S...

When first establishing customer marketing at an organization it is key to prioritize the design of the role and establish expected outcomes and goals based on the needs ...

I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring custom...

When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving up...