Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?
3 Answers
Shopify Director of Product Marketing • 3y
Product Marketing teams need Growth Product Marketing Managers. This close relationship is especially important when the initial product launch and go-to-market moment is...
2871 Views
Clockwise Head of Growth Marketing • 4y
If there’s a Growth Product & Engineering team that has enough work to support a growth product marketer, then I’d say it makes sense. Their work and scope should be ...
1885 Views
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Wiz Senior Director Product Marketing • 1y
I believe all product marketers today would strongly benefit from having a growth mindset and skillset -- but whether or not that's the entire charter of their role depen...
1482 Views
Related Questions
How can you take your experience in growth marketing to transition to product marketing?How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities? Sometimes Customer Marketing falls under Product Marketing, sometimes it doesn't. If it does, where do you recommend the team focus? If it's a separate team, any tips on how to best work with them? What is Growth Product Marketing and how is it different? What are ways a PMM can demonstrate expertise in Growth PMM?How do you look at the difference and overlap between growth and product marketing? Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?