This is one of my favorite topics, and I write more extensively about
product-led marketing versus sales-led marketing on the Product-Led Growth
Collective site:
https://www.productled.org/blog/marketers-prepare-product-led-growth
The tl;dr, though: In many product-led growth (PLG) companies non-salespeople
(e.g., product managers, designers, engineers, founders, etc.) helping to create
the actual product have the initial greatest influence on what product marketing
does. In many PLG companies, product marketers find themselves in particular
helping out product managers with research, posi...