FICO Sr Director Strategy & Pricing • 3y
It certainly can! Usability is a big reason why some companies win a bake-off vs. a competitor.
The winner gets to say:
"Yeah their product is cheaper, but our design/UI/experience makes users adopt and come in naturally"
"That way you're not buying shelfware"
Premium products need to be premium at every level of the buyer/user's experience.
AirOps CMO • 3y
There are a ton of “intangibles” that we often refer to when talking about what makes a product valuable. A huge factor in this is user experience and the design of a software. In B2B PMM, one of the biggest shifts I’ve seen over the past decade plus is that customers expect the ease and beautiful design of a consumer product at work. I’ve sat on win-loss calls where VPs and c-suite executives say they chose a solution for their team over another because of the design and usability. I’ll also sa ...Read More
November 18, 2025 @ 10:00AM PT
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