We have traditionally been focused on SMB / Mid-Market and are now trying to go to market to the Enterprise. What questions do you recommend we ask internally to get to product market fit with our new Enterprise pricing and packaging?

3 answers

All related (16)

Senior Director, Portfolio & Engagement Product Marketing at Airtable • December 28

There are so many questions you could ask but I’ll give you a few: Why do we want to go enterprise? How does landing with the enterprise land in our stack ranked priorities? Ask these to figure out

12 Saves

Jackie Palmer

VP Product and Industry Marketing at Demandbase | Formerly Conga, SAP • January 24

As mentioned before, taking an existing product into a new market should always include pricing and packaging research. Research methods include competitor websites, review websites, marketplaces, ind

4 Saves

Ajit Ghuman

Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • May 4

Enterprises and SMBs have interesting trade offs of flexibility, utility and price. SMBs may have valued an instant deployment self service solution, that accomplished most of their tasks but not bo

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2 Replies

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