We have traditionally been focused on SMB / Mid-Market and are now trying to go to market to the Enterprise. What questions do you recommend we ask internally to get to product market fit with our new Enterprise pricing and packaging?
3 Answers
AssemblyAI CMO • 3y
There are so many questions you could ask but I’ll give you a few: Why do we want to go enterprise? How does landing with the enterprise land in our stack ranked priori...
2477 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
As mentioned before, taking an existing product into a new market should always include pricing and packaging research. Research methods include competitor websites, revi...
808 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Enterprises and SMBs have interesting trade offs of flexibility, utility and price. SMBs may have valued an instant deployment self service solution, that accomplished ...
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