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Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable December 28
There are so many questions you could ask but I’ll give you a few: Why do we want to go enterprise? How does landing with the enterprise land in our stack ranked priorities? Ask these to figure out
Jackie Palmer
VP Product and Industry Marketing at Demandbase | Formerly Conga, SAPJanuary 24
As mentioned before, taking an existing product into a new market should always include pricing and packaging research. Research methods include competitor websites, review websites, marketplaces, ind
Ajit Ghuman
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comMay 4
Enterprises and SMBs have interesting trade offs of flexibility, utility and price.  SMBs may have valued an instant deployment self service solution, that accomplished most of their tasks but not bo